শনিবার, ২৬ জানুয়ারি, ২০১৩

Better Business: Branding is key | The latest news from the ... - PCR

Better Business: Branding is key

In the first of a regular column, Jat Mann offers his tips on using branding to attract business...


One thing I've noticed time and time again over many years is how little attention some IT companies pay to their branding. It is often the smaller IT support companies that fall into the trap of using clipart images in their logos or IT jargon in their company names.

As the saying goes, a picture paints a thousand words, and this is certainly the case when it comes to branding and logos. In most cases, the first thing a customer will see (whether residential or company) is your logo or company name. What impression of your company will get conjured up in the customers mind from your visual identity? Will they think you are professional, trustworthy, reliable, honest etc?

Will they actually think you are a cheap, fly-by-night, part-time business that operates in the shadows of the law?

Now there is nothing wrong with coming across as a cheap, budget-end company if that is what you feel would attract your target customer base. But, I know most reputable IT companies take pride in their work and services. So wouldn?t you want to attract the customers that purchase on perceived value, rather than just price?

How is value perceived? In most cases, it?s by the impression your brand gives them.

My three tips for branding would be to keep it simple and clean, use imagery that is memorable (for the right reasons) and use these consistently throughout all of your marketing and communication material.

To me, branding is absolutely key in attracting the right customers, but it?s only one important part of the formula.


Jat Mann is MD of www.PCPal.co.uk. You can contact him on jat@pcpal.co.uk

Want to receive up-to-the-minute tech news straight to your inbox? Then click here?to sign up for the completely free PCR Daily Digest and Newsflash email services. You can also follow PCR on Twitter?and Facebook.

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Tags: better business, branding, pc pal, Jat Mann

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Source: http://www.pcr-online.biz/news/read/better-business-branding-is-key/030075

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Dick Van Dyke: 'I don't get the comedies today'

By Jill Jacobs, Reuters

From "Mary Poppins" to "Night at the Museum" and his own long-running TV comedy, Dick Van Dyke has done it all during a show business career spanning seven decades.

On Sunday, Van Dyke, 87, gets a lifetime achievement award from the Screen Actors Guild in Los Angeles, just a year after his 1960s "Dick Van Dyke Show" co-star Mary Tyler Moore received the same honor.

Nbc / Getty Images Contributor

Reuters spoke to Van Dyke about his career, his thoughts on today's comedies and being a newlywed in his 80s.

Q: Was it really as much fun working on "The Dick Van Dyke Show" as it seemed?
A: "It was just absolutely wonderful. (Co-star) Morey Amsterdam used to say it was like going to a party every morning. It was the perfect improv group. I think it was the best five years of all of our lives."

Q: Do you have a favorite episode?
A: "'Coast-to-Coast Big Mouth,' where Mary gives away that Alan Brady, Dick's boss (played by show creator Carl Reiner) is bald, is one that comes to mind. I tend to like the ones that I had the most fun on, and I think the one I recall immediately is 'Where Did I Come From?,' the story of Richie's birth, and all the hijinks that happen with the nervous father. A lot of crazy things happened, a lot of slapstick, which, of course, I love to do. It was a farce, but I just had so much fun on that one."

Q: How have sitcoms changed since "The Dick Van Dyke Show's" run from 1961-66?
A: "I think the big change is that 10 minutes of every 30 are commercials. We had 28 minutes to tell our story. Today they get 20 minutes. It's just a one-line joke and a canned laughter, and a one-line joke and a canned laughter. I won't say it's bad, it's just that I have trouble understanding it.

"It seems to me that relationships are what's missing. I think back to 'All in the Family,' when you knew what those relationships were and the comedy that came out of that. Today it's just one line after another, and they seem to try to cover too much in the way of story in a short time. Then I think they signal when they're trying to be funny, and the minute I catch someone trying to be funny, then I won't laugh."

Q: What do you watch on television?
A: "I have to admit, I don't get the comedies today. Maybe it's just my vintage. Actually I stick pretty much with the news, and I love 'Jeopardy!' I watch Al Jazeera. They have news that you can't find anywhere else. They do great documentaries, too."

Q: Do children tend to recognize you from your earlier roles in film classics such as "Mary Poppins" (1964), or for your more recent work in the 2006 family film "Night at the Museum"?
A: "It's just thrilling. I get little kids who recognize me from 'Mary Poppins,' and it just delights me because it's our third generation. I was in the market the other day and a woman said to her daughter, 'Honey, that's the man who played Bert.' And she ran over to her little brother and said, 'I just met Bert's grandpa!' So to be recognized by kids is just wonderful. Kids have all seen 'Mary Poppins,' almost every family has a copy of it, and the children have come up and sung all the words from the songs of 'Mary Poppins' for me. It's amazing."

Q: You're a member of the barbershop quartet, Dick Van Dyke and the Vantastix. Where do you perform?
A: "We sing mostly at fundraisers and benefits. We also sing the opening theme song from "The Dick Van Dyke Show." Morey Amsterdam wrote the lyrics, but I don't think they've ever been published. I sing with guys half my age in the group, so they keep me young. A couple years ago we sang at Ford's Theater for the president, so that was a big thrill for us."

Q: You married makeup artist Arlene Silver last February. You two met at the SAG awards seven years ago. How's married life treating you?
A: "Absolutely wonderful! She sings and dances, so there is a lot of that going on around our house. She's a joy and she just lights up my life!"

Source: http://todayentertainment.today.com/_news/2013/01/25/16696778-tv-icon-dick-van-dyke-i-dont-get-the-comedies-today?lite

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ujjolnai: Anger Management Activities are Recommended - Self Help

Posted by admin on January 25th, 2013

anger management map

Dealing with anger and its repercussions can be very challenging. Unaware of how to handle irritating and stressful situations may be a reason for many fits of anger and rage. Most people, with the exception of young children perhaps, recognize their problem with uncontrollable anger. Although there are many anger management activities which would enable them to better cope with confrontational situations, some people are uneducated regarding these techniques and activities.

There are many anger management activities individuals can practice or participate in when attempting to cope with daily feelings of anger. One activity which is recommended for anger management is exercise. Exercise has been proven to have a positive impact on an individual?s mood. Exercise helps an individual to decrease any negative feelings they might be experiencing. An effect anger management activity might be as simple as going for a walk or jog in the park. Visiting the gym to work out of taking part in their favorite sport may work well for an individual as an anger management activity. Taking a hike or spending a few hours in the beauty of nature would definitely allow a person to clear their head and release tension. Outdoor anger management activities would surely create an environment of serenity.

anger management map

Anger management activities such as attending a support group, camp or retreat would certainly help people who are experiencing difficulties controlling their anger. One positive aspect of attending anger management activities such as there is the individual would see first hand that their problem is not unique, that it is shared by plenty of other people. Being able to share with people in similar situations might be the key to anger management for some individuals. Sharing would likely provide hope through success stories. In anger management activities such as these, people are forced to deal with their anger issues through various activities group sessions and one on one consults.

Anger management activities for children

Anger management activities are recommended when dealing with children who are coping with anger issues. A child is unlikely to respond well to group sessions and perhaps even become bored with one on one consults. Finding activities which are interesting and even challenging may be a better alternative. Kids enjoy fun and games. Designing anger management activities which are enjoyable yet beneficial would be so much more effective than forcing a child to sit down with an anger management counselor. Worksheets, coloring pages, individual games as well as interactive games would be accepted much better by children than a trip to the psychiatrist. When children are involved, it is essential to approach the problem carefully. Being overbearing will not go over well with kids. When considering anger management activities for kids, it is essential to be mindful that they are only children and the approach is important.

When considering anger management activities, an individual ought to choose one which they find interesting and enjoyable. Sticking a person in an unfamiliar setting may create feelings of anger which is not the intention of anger management activities. Finding an activity that works should be the key focus.

You can leave a response, or trackback from your own site.

Source: http://selfhelp.uni.me/anger-management-activities-are-recommended/

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Source: http://ujjolnai.blogspot.com/2013/01/anger-management-activities-are.html

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শুক্রবার, ২৫ জানুয়ারি, ২০১৩

Distro Issue 75 arrives with a look at the history of human-powered flight

Distro Issue 75

Ever wanted to take off and soar the friendly skies powered by nothing more than a little good old fashioned elbow grease? You're not alone. In the latest issue of our weekly, we survey the history of human-powered flight from 6th century China right up to Red Bull's Flugtag aerial leaps. Review houses our in-depth impressions of both the HP Envy x2 hybrid and the Pantech Discover while IRL returns with yet another look at our personal gadget habits. Eyes-On visually oogles Orange Amps' OPC, Weekly Stat tallies Instagram's user numbers and Adafruit's Limor Fried gets cozy with the Q&A. Strap yourself into your pedal-powered airship or comfy reading chair of choice and get to downloading via the usual sources that reside just below.

Distro Issue 75 PDF
Distro in the iTunes App Store
Distro in the Google Play Store

Distro in the Windows Store

Distro APK (for sideloading)
Like Distro on Facebook
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Instapundit on Our "Ham Sandwich" Legal System - Hit & Run ...

You know the old line about prosecutors and grand juries, right? A vaguely competent prosecutor can get an indictment on a ham sandwich.

Glenn Reynolds, the Instapundit and Univ. of Tennessee law prof, has a new paper called "Ham Sandwich Nation" Due Process When Everything is a Crime."

Here's the abstract:

Though extensive due process protections apply to the investigation of crimes, and to criminal trials, perhaps the most important part of the criminal process - the decision whether to charge a defendant, and with what - is almost entirely discretionary. Given the plethora of criminal laws and regulations in today's society, this due process gap allows prosecutors to charge almost anyone they take a deep interest in. This Essay discusses the problem in the context of recent prosecutorial controversies involving the cases of Aaron Swartz and David Gregory, and offers some suggested remedies, along with a call for further discussion.

Read more and download it here.

The Altantic's Conor Friedersdorf discusses the paper and related topics here?and libertarian legal eagle Randy Barnett comments on it at the Volokh Conspiracy here.

The short version of it all? When everything is a crime, nobody is safe from the sorts of legal actions (or threats thereof) that choke off freedom of thought and action.

Related: Harvey Silverglate, author the must-read Three Felonies a Day, on "the peril of vague criminal statutes."

Source: http://reason.com/blog/2013/01/24/instapundit-on-our-ham-sandwich-legal-sy

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Azarenka beats Stephens; sets up final vs Li

MELBOURNE, Australia (AP) ? Victoria Azarenka had to endure some anxious moments before and after her win over American teenager Sloane Stephens.

Li Na wasn't flustered at all while beating No. 2-ranked Maria Sharapova.

The result is that Li will play for the Australian Open title against Azarenka, who ended Stephens' unexpected run to the semifinals that included a quarterfinal upset of 15-time Grand Slam champion Serena Williams.

While Li's 6-2, 6-2 win over Sharapova, who set a tournament record in dropping only nine games in five matches en route to the semis, never appeared in doubt on Thursday, Azarenka added some intrigue in the second semifinal on Rod Laver Arena.

Azarenka finished off a 6-1, 6-4 over Stephens after a medical timeout for rib and knee injuries. The No. 1-ranked player had wasted five match points in the game immediately before leaving the court for medical attention, then returned to break Stephens' serve to end the match.

"Well, I almost did the choke of the year," Azarenka told an on-court interviewer immediately after the match. "At 5-3, having so many chances I couldn't close it out."

Australian Open officials said the tournament doctor reported that Azarenka had left knee and rib injuries.

"I just felt a little bit overwhelmed. I realized I'm one step away from the final and nerves got into me for sure," Azarenka said.

The 23-year-old Belarusian's on-court comments after the match led to speculation about the timing of her medical timeout. She didn't help herself in a second television interview after the match that suggested she was suffering from a severe case of the nerves.

"I couldn't breathe. I had chest pains," she said. "It was like I was getting a heart attack. After that it wasn't my best, but it's important to overcome this little bit of a struggle and win the match."

Defending champion Novak Djokovic and David Ferrer were only one step away from the men's final. They were playing a semifinal later Thursday, with the victor advancing to a final against the winner of Friday's semifinal between Roger Federer and Andy Murray.

In her official post-match news conference ? more than an hour after she finished playing ? Azarenka felt a need to explain her comments immediately after the match.

"I think I just really misunderstood what (the on-court interviewer) asked me because the question was I had few difficulties and why I went off," Azarenka said. "I completely thought of a different thing, why I couldn't close out of match, you know, that I had few difficulties.

"So I understand the whole situation right now, but it just really (is a) simple misunderstanding of a question. I guess it was my bad."

Pressed again to explain her earlier TV comments, Azarenka said: "I did say that. I did say I couldn't breathe. It was locked. That came from my back. "

Stephens didn't think the timing of the medical break affected the outcome of the match.

"It's happened before. Last match, match before, I've had people going for medical breaks, going to the bathroom," she said. "Didn't affect me. Just another something else that happens."

The temperature hit 97 degrees during the second women's semifinal, slightly hotter than it had been when Li beat Sharapova to reach the Australian Open final for the second time in three years.

The semifinal started badly for the 25-year-old Russian, serving double-faults to lose the first two points and conceding a break in the first game.

Li was the first Chinese player to reach a Grand Slam final when she lost to Kim Clijsters at Melbourne Park in 2011. She had her breakthrough a few months later when she won the French Open, beating Sharapova in the semifinals along the way.

The crowd got behind Li early in the match, yelling "Come on, Li Na!" and others yelling "Jia You!" which is "Come on" in Chinese. After she broke Sharapova to take a 5-2 lead, the Chinese fans in the crowd shook Chinese flags and shouted again, "Jia You!"

"I don't know what happened, (but) I always play well here, so thanks guys," said Li, who was playing her third Australian Open semifinal in four years. "I just came to the court feeling like, 'OK, just do it.'"

The heat and the speed of the court surface suited Li's game.

She broke Sharapova in the third game of the second set and served an ace to move within a point of a 4-2 lead, but lost the next three points to give her opponent a break opportunity.

Two big second serves took Sharapova by surprise, and Li fended off the challenge.

Li's coach, Carlos Rodriguez, who worked with retired seven-time major winner Justine Henin, pumped his fist over his heart after Li won the game.

Sharapova had control in her next service game, but Li scrambled from side to side and pushed the reigning French Open champion to go for the lines, getting a series of unforced errors and another break.

The sixth-seeded Li has been working since August with Rodriguez, and credits him with reviving her career with a renewed emphasis on condition.

"I'm happy. I know I have a tough coach, a tough physio," Li said, looking across to the stands and adding: "You don't need to push me anymore. I will push myself."

Sharapova, who lost the 2012 Australian final in straight sets to Azarenka, admitted it was hard to get into the match against Li.

"She was certainly much more aggressive than I was, dictating the play. I was always on the defense," said Sharapova, who could have gained the No. 1 ranking by reaching the Australian final. "When I had my opportunities and break points in games that went to deuce, I don't think any of them really went my way."

Source: http://news.yahoo.com/azarenka-beats-stephens-sets-final-vs-li-100110822--spt.html

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বৃহস্পতিবার, ২৪ জানুয়ারি, ২০১৩

Flower-eating goat cleared of vandalism

SYDNEY (AP) ? Gary the flower-eating goat's graze with Australian police has ended with his comedian owner getting the last laugh in court.

A Sydney judge ruled Wednesday that neither the goat nor his owner could be found guilty of vandalism over an August incident when Gary decided to snack on a flowerbed outside a city museum.

Police at the time leveled a fine of 440 Australian dollars ($465) against owner Jim Dezarnaul, a comedian known as Jimbo Bazoobi.

But man and goat got their day in court, with Gary arriving resplendent in a colorful hat on Wednesday. The brown-and-white goat didn't testify, but he had his own lawyer.

Owner Dezarnaul said the case serves as a lesson to overzealous authorities, "and that's 'Don't bite off more than you can chew."

Source: http://news.yahoo.com/flower-eating-goat-cleared-vandalism-020438090.html

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