"Frictionless sharing," the Facebook Open Graph mechanism which some news sites and video apps have poorly used to boost their own virality at users' expense, has been one of more?controversial?changes Facebook has made in recent months. Social news readers, for example, broadcast the articles you read to your Facebook friends, and led to embarrassment?as users?caught themselves auto-sharing content they would rather not admit to. The experience was bad enough that, this May,?Facebook finally cracked down on auto-sharing apps?by implementing a 10-second rule before sharing took place. Now, a company called Janrain is offering an alternative to Facebook's own implementation of auto-sharing. Built on top of Facebook's Open Graph technology, Janrain's one-click sharing mechanism offers users more control over their sharing behaviors. And one of the first companies to adopt the tool is TMZ - a site no one wants to be busted auto-sharing content from.Source: http://feedproxy.google.com/~r/Techcrunch/~3/X6t9ollCL80/
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